Text marketing for the holidays


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Post Tuesday, 12th November 2013, 07:52

Text marketing for the holidays

Christmas decorations have been in stores since September, and people are going crazy waiting for the holiday to arrive. Every year, it gets earlier and earlier. Though some people may have their Christmas shopping done already, most people are still looking around. In fact, it could be said that the Christmas shopping season doesn’t even really begin until Black Friday. That means you still have time to put a text marketing strategy together for the holidays.

Why use text marketing?

Because it is the holiday season, people are going to be going crazy with their shopping habits. Most people will spend more than they should while trying to please their friends and family with the best gifts. And because everyone is spending more than they should, they will all be looking for a deal, especially during Black Friday weekend. Luckily, you have the power of text advertising. It can quickly bring customers to your store and distract them from the competition. It also gives you an opportunity to interact with your customers on a more personal level, according to Business News Daily.

How it works

When you are trying to get people to your store, you just have to follow a few easy steps:

1. Make a discount: People want discounts, so if you offer a deal, it will bring a lot of people in. They will have no problem buying a few extra things while they are there as long as they get the great deal too. That is why Black Friday works so well. Yes, there are a few things that are deeply discounted, but people will pick up and buy things they see while they are there. It is worth a loss on some items if you can get more customers in the store.

2. Text the deal: If your customers don’t know about it, they won’t have any reason to come to your store. If the deal is one-day only, it will give a sense of urgency and will get all the customers to your door.

3. Position items appropriately: Customers are willing to race to the back of the store for the best deals, so put it as far away from the cash registers as possible. But the truth is, they will probably be waiting in line a long time to buy their stuff. Make sure you have a lot of small items near the registers for customers to look at and consider purchasing. This will get a lot more items purchased.

4. Survey text: Ask your customers if they were satisfied with their service through a text. If they aren’t, it is something you want to know about, but if they got the deal they wanted and are excited about it, they will probably text back yes. Keeping up with your customers means you need to make sure they are happy, and what better way to do that than with a text?

Interaction

The key is interaction. Though you may find it annoying at first, staying connected with your customers will keep them happy and bring in more business. The best customer service starts with a simple text.

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Last edited by Grimm on Tuesday, 12th November 2013, 09:53, edited 1 time in total.
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Sewers Scotsman

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Post Tuesday, 12th November 2013, 08:32

Re: Text marketing for the holidays

Welcome to the Tavern, John!

I think this would make a really interesting new branch - great suggestion! - maybe as a variant on Mines. Instead of killing orcs you have to sell them pointless crap, and instead of spells and abilities you have various marketing tricks you can employ. I'll bet all those Orcs are spending more than they should and looking for a deal already!

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Post Tuesday, 12th November 2013, 08:36

Re: Text marketing for the holidays

Confidence Interval wrote:Welcome to the Tavern, John!

I think this would make a really interesting new branch - great suggestion! - maybe as a variant on Mines. Instead of killing orcs you have to sell them pointless crap, and instead of spells and abilities you have various marketing tricks you can employ. I'll bet all those Orcs are spending more than they should and looking for a deal already!


Definitely an exciting idea, but I'm not so sure about item 3, "Position Items Appropriately." I mean, sure, all of us have dreamed of a DCSS Feng Shui at one point or another. But I think that might be a little too intense. We are not ready for it. But when—if—we ever are, then we can be sure of one thing: johnclark is our man.

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Post Tuesday, 12th November 2013, 08:40

Re: Text marketing for the holidays

and into wrote:we can be sure of one thing: johnclark is our man.

Is there a way to propose someone's immediate elevation to dev status?

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Post Tuesday, 12th November 2013, 08:56

Re: Text marketing for the holidays

Confidence Interval wrote:
and into wrote:we can be sure of one thing: johnclark is our man.

Is there a way to propose someone's immediate elevation to dev status?


Look, there's no reason to rush. I'd bet my bottom dollar that johnclark has a text marketing strategy that's got this shit covered. It is only a matter of time.
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Post Tuesday, 12th November 2013, 08:58

Re: Text marketing for the holidays

and into wrote:Look, there's no reason to rush.

Didn't you read what johnclark said? There's still time but that means we have to act now!

Now now now!!

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Post Tuesday, 12th November 2013, 09:03

Re: Text marketing for the holidays

Confidence Interval wrote:
and into wrote:Look, there's no reason to rush.

Didn't you read what johnclark said? There's still time but that means we have to act now!

Now now now!!


Alright, man. Alright.

You make the discount. I position items appropriately.

But none of this is going to work if we don't have someone who can text the deal. Preferably someone who knows what the hell that means, exactly.
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Sewers Scotsman

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Post Tuesday, 12th November 2013, 09:09

Re: Text marketing for the holidays

and into wrote:But none of this is going to work if we don't have someone who can text the deal. Preferably someone who knows what the hell that means, exactly.

Fortunately we now have johnclark on board to help us! Right, johnclark?

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Post Tuesday, 12th November 2013, 09:24

Re: Text marketing for the holidays

and into wrote:Definitely an exciting idea, but I'm not so sure about item 3, "Position Items Appropriately." I mean, sure, all of us have dreamed of a DCSS Feng Shui at one point or another. But I think that might be a little too intense. We are not ready for it.


The key is interaction. What could be more interactive?

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Post Tuesday, 12th November 2013, 09:56

Re: Text marketing for the holidays

I see a lot of synergy with the planned gold god.

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Post Tuesday, 12th November 2013, 12:18

Re: Text marketing for the holidays

Orc:4 shops owners should give great discount deals, e.g. 3 potions of poison in price of 2, buy a -5 ring of slaying and get a ring of hunger for free.

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Post Tuesday, 12th November 2013, 14:33

Re: Text marketing for the holidays

They should text you about these deals while you're in other branches of the Dungeon.
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Post Tuesday, 12th November 2013, 14:34

Re: Text marketing for the holidays

That would be great. Unfortunately some idiot deleted the links in the OP so now we don't know how to set any of this up!

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Post Tuesday, 12th November 2013, 15:24

Re: Text marketing for the holidays

Only in CYC...
To all new players: Ignore all strategy guides posted on the wiki, ask questions in the Advice forum, players with lots of posts normally have the best advice.

crawl.akrasiac.org:8080 <- take this link to play online or spectate.

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Post Tuesday, 12th November 2013, 20:24

Re: Text marketing for the holidays

MDvedh wrote:Orc:4 shops owners should give great discount deals, e.g. 3 potions of poison in price of 2, buy a -5 ring of slaying and get a ring of hunger for free.


A store where you can buy in bulk, 50 arrows or 15 potions of curing, for half price.
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Post Tuesday, 12th November 2013, 21:28

Re: Text marketing for the holidays

nicolae wrote:
MDvedh wrote:Orc:4 shops owners should give great discount deals, e.g. 3 potions of poison in price of 2, buy a -5 ring of slaying and get a ring of hunger for free.


A store where you can buy in bulk, 50 arrows or 15 potions of curing, for half price.

And where you can get a loyalty card.
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Tartarus Sorceror

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Post Tuesday, 12th November 2013, 21:40

Re: Text marketing for the holidays

how the hell did this guy find the tavern?
my posts are to be read in a mildly playful tone, with a deep, sexy voice.
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Post Tuesday, 12th November 2013, 22:36

Re: Text marketing for the holidays

Hirsch I wrote:how the hell did this guy find the tavern?
Spam bots show up every now and again on the Tavern, and any other online form. It just isn't possible to make a CAPTCHA keep all the bots out without also keeping some of the humans out. Here's another example of spam bot. It's just that they're noticed pretty quickly by our awesome moderators, and deleted unless there's a good reason to keep them around (like this thread getting some actual discussion and the linked thread's bot asking a reasonable question.)
On IRC my nick is reaverb. I play online under the name reaver, though.

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Post Tuesday, 12th November 2013, 22:46

Re: Text marketing for the holidays

Confidence Interval wrote:
nicolae wrote:
MDvedh wrote:Orc:4 shops owners should give great discount deals, e.g. 3 potions of poison in price of 2, buy a -5 ring of slaying and get a ring of hunger for free.


A store where you can buy in bulk, 50 arrows or 15 potions of curing, for half price.

And where you can get a loyalty card.

Unfortunately it only works for Nem worshipers. That bulk store would be really helpful for troves though. I assume that since it's text based it will work better for console players? Hopefully someone can come in and throw a bone to the tiles players with some minimal design and dev work.

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Post Wednesday, 13th November 2013, 03:11

Re: Text marketing for the holidays

my favourite spambot post was in viewtopic.php?f=12&t=7667 and is reproduced here in its entirety:
Oh Lamia is really a nice game for the game lovers. I played this game many a times, but still unsatisfied by it's fire and ice beauty.

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Post Wednesday, 13th November 2013, 03:20

Re: Text marketing for the holidays

reaver wrote:they're noticed pretty quickly by our awesome moderators

The praise goes entirely to the regular forum readers, who don't hesitate to pm or punch report buttons whenever they see summat amiss.

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Post Wednesday, 13th November 2013, 11:07

Re: Text marketing for the holidays

Maybe one day all posters can be replaced by spambot versions of themselves, and Tavern can finally be fully automated to remove tedious aspects of online discussion and streamline enjoyment.

Just log on and press "o" to autopost.

Tavern feature request!
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Sewers Scotsman

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Post Wednesday, 13th November 2013, 11:25

Re: Text marketing for the holidays

Or press TAB to autotroll.
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Post Wednesday, 13th November 2013, 11:56

Re: Text marketing for the holidays

But thanking should be manual. M-m-m, the pleasure of pressing "Thanks"...
If you find any mistakes or typos in my post, feel free to PM me about it. Thanks in advance!

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Ziggurat Zagger

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Post Wednesday, 13th November 2013, 14:33

Re: Text marketing for the holidays

eww

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Post Wednesday, 13th November 2013, 16:16

Re: Text marketing for the holidays

That explains a lot.
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Post Wednesday, 13th November 2013, 16:21

Re: Text marketing for the holidays

We need to capitalize on these bulk buyers. What's even better then them buying more than they need? Buying more than they need of something they don't need! We should introduce blind bags to the bazaar, they cost way more than regular items, it acts in the reverse of the scroll of acquirements code, to where you only get stuff that would be useless to you!
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Post Wednesday, 13th November 2013, 16:26

Re: Text marketing for the holidays

Instead of receiving god gifts from Oka et al. I would like them to send me texts telling me about the latest offers in the shops.

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Post Wednesday, 13th November 2013, 16:27

Re: Text marketing for the holidays

Confidence Interval wrote:Instead of receiving god gifts from Oka et al. I would like them to send me texts telling me about the latest offers in the shops.


Sacrifice a stone giant to unsubscribe.

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Post Thursday, 14th November 2013, 00:54

Re: Text marketing for the holidays

Confidence Interval wrote:Instead of receiving god gifts from Oka et al. I would like them to send me texts telling me about the latest offers in the shops.

I'd prefer to "like" the gods and get their updates in my feed.

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Post Thursday, 14th November 2013, 05:43

Re: Text marketing for the holidays

Grimm wrote:I'd prefer to "like" the gods and get their updates in my feed.

"You sacrifice orc's corpse. Okawaru, Trog and 3 more liked it."

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